Words That Sell

Step 1: Select the first letter of the Composition-Topic Keyword or sub-topic Keyword.

Step 2: List or group synonyms (related words) of the Keyword as ranked in a thesaurus, preferably computer based. To implement MAKE graphically, sketch each group of words in tree-branch formation stemming from the selected Keyword letter.

Step 3: Select the next letter of the Keyword. From the group of words established in Step 2, select the closest (highest rank) unused word that starts with this letter. List synonyms of the new word as ranked in the thesaurus.

Step 4: Repeat Step 3 until all letters of the Keyword are exhausted.

Step 5: List and tabulate the number of redundant (repeat) words from the groups established.

Step 6. Rank the top words, up to ten, in order of quantities tabulated. These are Power Words.

Step 7. Expand Keyword(s) for any unique focus or circumstances for the composition and repeat this procedure.

Illustration of procedure for the Keyword "Psychic":

Step 1. P

Step 2.

Psychic

supernatural

psychical

metaphysical

supersensible

extrasensory

supersensory

telepathic

Step 3: S

Supernatural

preternatural

weird

abnormal

paranormal

metaphysical

uncanny

mythical

numinous

ghostly

Step 4: Y (No Step 2 words begin with Y. Select word starting with letter alphabetically closest to Y).

T

Telepathic

mental power

extrasensory

psychic

spiritualistic

prescient

second-sighted

penetrating

clairvoyant

precognizant

C (No Step 2 words begin with C. Select word starting with letter alphabetically closest to C).

E

Extrasensory

mental power

clairvoyant

psychic

spiritualistic

prescient

second-sighted

penetrating

telepathic

precognizant

H (No Step 2 words begin with H. Select word starting with letter alphabetically closest to H).

M (E-word already used. Selected next word starting with letter alphabetically closest to H).

Metaphysical

immaterial

abstract

bodiless

difficult

nonphysical

insubstantial

discarnate

nonmaterial

I (No Step 2 words begin with I. Select word starting with letter alphabetically closest to I).

P (Other closest words in Step 2 already used. Selected next unused word closest to I).

Psychical

cerebral

psychic

mental

psychological

intellectual

intellective

rational

C (C-word is already used. Select the next closest word alphabetically in Step 2).

Supersensible

supernatural

psychical

metaphysical

extrasensory

telepathic

Step 5 (Quantification of Words)

extrasensory (4)

metaphysical (4)

psychic (4)

psychical (3)

supernatural (3)

telepathic (3)

supersensible (2)

clairvoyant (2)

mental power (2)

penetrating (2)

prescient (2)

precognizant (2)

spiritualistic (2)

preternatural (1)

supersensory (1)

Step 6.List Power Words (Top Ranked Words Derived From the Keyword Psychic using MAKE).

extrasensory (4)

metaphysical (4)

psychic (4)

psychical (3)

supernatural (3)

telepathic (3)

Step 7. As an exercise, apply MAKE to the focus word "Live" in expansion of "Live Psychic".

*Marsh Algorithm for Keyword Expansion (MAKE). Copyright 1997 by Alphonso H. Marsh @ ALCO.com Company. Austin, Texas. All rights reserved.

If MAKE is useful for your scholarly pursuits or entertainment, please tell us about it.

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